At Lux Industries Limited, progress is not just a philosophy but a habit. Constantly moving forward, Lux has cemented its place in the Indian markets. And to maintain the image of a trustworthy brand, Lux has aggressively invested a massive sum of 5633 lacs in advertising and communications, which represents 6.50% of its total revenue in 2013-14. Lux has more than doubled its revenue in the past 5 years and is constantly pushing its boundaries to increase its turnovers while maintaining its uncompromising stance on quality.
Being a market leader does not come easy and Lux has achieved this through a well-structured business model centered on quality and comfort, making it a profitable venture for investors.